Shoot to Pitch
A Step-by-Step Guide for Designers to Have Successful Interior Photoshoots
Don’t leave your interior photoshoot to chance.
Become an industry expert in one week—learn how to art direct like a pro, plan with confidence, and create imagery that elevates your brand and attracts your dream clients and press.
Trusted by Leading Interior Designers and Featured in Top Publications
Lets Face The Truth….
Interior Photoshoots are A LOT of Work…
No One Tells you how...
You’ve poured countless hours into designing thoughtful, beautiful spaces—but when it comes time to photograph your work, you’re unsure where to start. Meanwhile, you see other designers nailing their shoots, landing press features, and growing their brands, and you’re left wondering how they make it look so seamless.Its Expensive as Heck….
You’ve hired photographers and stylists in the past—but the photos didn’t capture your vision. Details were missed. The lighting fell flat. Money wasted. The result? A portfolio that doesn’t reflect your talent, missed opportunities to stand out, and the risk of your dream clients overlooking your work altogether.Who do you trust?
You’re not sure who to trust to photograph and style your work—and that uncertainty keeps you from moving forward. With so much at stake, you need someone who understands both the creative vision behind your design and how to translate it into imagery that reflects your brand, attracts your ideal clients, and stands out to editors.There’s No Step-by-Step Guide... Until Now…
Imagine having a clear, repeatable framework for interior photoshoots—one that empowers you to collaborate confidently, create impactful imagery, and build a portfolio that opens doors to press and your dream clients.
You’re an interior designer with a strong creative vision and a sharp eye for detail—but translating that vision into compelling photographs can feel like an entirely different art form.
This course equips you with the strategy, structure, and confidence to approach your photoshoots with clarity and intention—so you can take full creative ownership and produce results that truly elevate your brand.
Ready to elevate your portfolio?
Course Modules
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Begin your journey with a warm welcome and a clear roadmap. This module sets the tone, showing you how to navigate the course and get the most out of each lesson.
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Learn expert styling and staging techniques that ensure every room is camera-ready. You’ll discover how to prep your spaces so they reflect your signature aesthetic and translate beautifully on film.
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Keep your shoot seamless and strategic. This module includes a detailed shoot-day checklist and shows you how to turn your images into brand-building assets that attract your dream clients.
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Step into the role of creative director. You’ll gain the skills to clearly communicate your vision, collaborate with your photographer and stylist, and ensure every shot tells your story.
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Discover how to identify and work with professionals who understand your design sensibility. Build a reliable team that helps you elevate your photoshoot outcomes every time.
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Never miss a shot again. This module helps you create tailored shot lists that cover every must-capture angle, detail, and room—so your portfolio tells a complete, compelling story.
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Learn how to review, select, and prepare your final images for social media, marketing, and your portfolio—so your work always looks polished and professional.
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Tie it all together with final tips and motivation to implement what you’ve learned. Feel equipped and excited to lead your next interior photoshoot with confidence.
“Shoot to Pitch” is a practical, guided course designed specifically for interior designers.
Whether you’re preparing for your first professional shoot or want to elevate your current approach, you’ll get a clear roadmap—from planning and collaboration to post-production, pitching to press, and marketing your work.What You'll Master Inside the CourseIndustry Standards: Learn what professional interior photoshoots actually require—from planning and prep to production and delivery. Understand the workflow and language that top photographers and publications expect, so you can lead every shoot with confidence and clarity.Art Direct Like a Pro:
Step into the role of creative director. Discover how to build visual narratives, guide compositions, and direct lighting to ensure every image captures your design’s story—not just the space.Produce Work That Builds Your Brand:
Go beyond beautiful photos. Learn to craft imagery that reflects your brand’s style and values, creating a cohesive visual identity that strengthens your reputation and authority in the industryAttract Ideal Clients & Earn Press:
Make your images work harder for you. Learn how to align every photo with your marketing goals—press pitching, social media, SEO, and client attraction—so your portfolio drives real results.Course Benefits:
By the end of this course, you’ll know how to:
Plan your photoshoots with clarity and purposeStyle and stage interiors for camera-ready resultsDirect photographers and stylists with confidenceUnderstand lighting and angles that elevate your workUse your photos strategically for marketing and SEODetermine your project’s visual narrative and pitch to pressChoose and prepare final images for your website and portfolioAvoid costly reshoots and missed details
This Course is for You If You’re Ready To…
Finally feel confident leading or directing a photoshootStop leaving your photos to chanceBuild a reliable creative team for every shootAttract clients and press with visuals that give you authorityBuild a library of intentional, editorial-quality imagesFeel proud every time someone lands on your website
Unlock Even More Value
Shot List Guide -
To help you stay fully organized before, during, and after a shoot, minimizing stress and allowing you to focus on capturing high-quality images.
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You’ll walk into shoot day with complete confidence, knowing that your gear, styling, logistics, and communication are fully prepared. This leads to a streamlined workflow and polished final images.
Top 7 Interior Design Story Angles That Editors Love-
To educate interior designers and architects on the most compelling editorial story angles that publications consistently seek, empowering them to shape their projects and photoshoots in a way that attracts media coverage and showcases the deeper narrative behind their design work.
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Readers will gain a clear understanding of the seven most effective storytelling formats for design features—ranging from before-and-after transformations to seasonally styled shoots. With this knowledge, they can strategically plan, style, and direct their photoshoots to produce editorial-ready imagery that resonates with editors, strengthens their visual brand, and increases their chances of being published.
SEO & Alt Text Cheatsheet for Interior Photography-
To equip interior designers with a simple, actionable SEO guide that enhances their image visibility, improves website performance, and helps them attract more of their ideal clients through strategic use of alt text, keywords, and optimization tools.
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By applying the practices in this guide, designers will increase their online exposure, boost brand credibility, and generate more leads through search engine traffic—ultimately helping them build their brand and increase revenue.
Blog Ideas for Interior Designers-
To equip interior designers with a curated library of blog topics that do more than fill a content calendar—they elevate your voice, reflect your design philosophy, and position your brand as both thoughtful and authoritative. This guide is about creating resonance, not just reach.
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With this guide in hand, you’ll have 50 intentional prompts designed to help you speak to your ideal clients, earn editorial interest, and build a brand that’s remembered—not just seen. Every idea supports clarity, cohesion, and long-game visibility—so your portfolio doesn’t just live online, it works for you.
Interior Designers DIY Styling -
To provide clear, actionable styling strategies that enhance each space’s visual appeal and photograph beautifully on camera.
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Designers will be able to confidently prep any space with minimal effort, ensuring the design is presented in its best light and captured with maximum impact.
5 Must-Have Shots Every Designer Needs In Their Portfolio
Social Media Content Calendar-
To equip interior designers and creative professionals with a clear, actionable SEO guide that enhances image visibility, improves website performance, and attracts more of their ideal clients—by leveraging smart alt text, strategic keywords, and practical optimization tools. This resource is designed to work seamlessly alongside your content strategy, making it easier to plan high-performing posts and maximize discoverability across platforms.
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By applying the strategies outlined in this guide, you’ll increase your brand’s visibility on Google and Pinterest through optimized visuals, boost website traffic with keyword-driven content, attract qualified leads by improving your search engine ranking, enhance brand credibility to secure high-value design projects, and confidently plan and publish SEO-aligned content using your Social Media Content Calendar.
Email Campaign Ideas for Interior Designers-
To help interior designers move beyond generic newsletters and start crafting intentional email campaigns that nurture relationships, articulate their value, and position their expertise with clarity and purpose. This guide is built for thoughtful visibility—the kind that feels personal, not promotional.
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By using this guide, you’ll have a suite of campaign ideas designed to educate, inspire, and convert—without shouting. From onboarding sequences to project reveals, each email becomes a touchpoint that reinforces your brand voice, builds trust, and keeps you top of mind with clients, collaborators, and editors alike.
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To guide interior designers in creating a strategic, visually compelling portfolio by highlighting the five essential types of photographs they need. This resource empowers designers to understand the intention behind each shot, communicate their design narrative effectively, and prepare for professional photoshoots with clarity and confidence.
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By following this guide, interior designers will discover the five essential shot types—Hero, Hero Angle, Vignette, Perspective, and Detail + Lifestyle—that form the foundation of an impactful portfolio; gain actionable steps and styling tips to prepare their spaces for photography; learn how to art direct shoots and collaborate effectively with photographers; and ultimately elevate the visual presentation of their work to attract potential clients, editors, and collaborators.
How to Write Up a Pitch That Gets You Published-
To equip interior designers, stylists, and creative professionals with a proven, easy-to-follow system for pitching their design work to editorial outlets—without the need for a PR agency.
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By the end of this guide, readers will confidently craft professional, publication-ready pitches using a clear framework and templates, increasing their chances of being featured in top-tier design and lifestyle publications—ultimately boosting brand authority and visibility.
Website Planning Guide for Interior Designers-
To equip interior designers and creative professionals with a clear, actionable framework to gather the essential content, images, and strategic direction needed to build or redesign a high-impact website. Whether you’re working with a web designer or building it yourself, this guide ensures you’re prepared to create a site that converts visitors into high-value clients.
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By completing this guide, you’ll know exactly what pages your website needs and what each should include, be fully prepared with the copy, imagery, and assets required for launch, ensure your site reflects your brand, expertise, and style, create a professional, editorial-quality website that attracts your dream clients, and avoid delays or rework by handing off a complete content package to your designer—or to yourself, if you're DIYing.
$400
Enroll now for just $197!
This one-time investment gives you full access to all course materials, actionable guidance, and exclusive bonuses—so you can confidently plan and direct your interior photoshoots with ease.
Whether you're preparing your first shoot or refining your current process, this course is designed to support you every step of the way.
Your work deserves to be seen—and remembered.
Learn how to confidently lead interior photoshoots that do justice to your design vision. Start creating a portfolio that attracts the your dream clients.
Frequently Asked Questions
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No photography background needed.
This course is tailored to designers, not photographers.
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You’ll get approximately X hours of on-demand video lessons, along with downloadable checklists and resources.
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Yes! You’ll get lifetime access and can revisit the materials anytime.