Get Discovered with SEO: Press, Dream Clients, and More
September 26, 2025 • 12:00 PM CST | Online Webinar
Learn how to harness the power of SEO to boost your visibility, attract press, and land your dream clients.
Featuring Lauren Engel
Lauren Engel is the visionary behind Arturo+Lauren, a Los Angeles-based creative studio that specializes in high-end photography and videography for architecture, interiors, and hospitality. Raised in Hong Kong, Lauren's deep passion for design and space has shaped both her creative work and her strategic approach to brand storytelling.
Before founding Arturo+Lauren, Lauren led high-impact digital marketing and SEO campaigns for global powerhouses like Disney, Hulu, National Geographic, and the Oscars. She played a pivotal role in growing international traffic for HYPEBEAST and managing analytics for Comcast NBCUniversal. With her extensive experience in digital strategy, Lauren now brings a unique blend of creative vision and technical expertise to every project. 
Hosted By Jeff
Jeff Jones is an editorial interiors photographer based in Texas, renowned for his ability to capture spaces with striking visual narratives that elevate brands. With years of experience working alongside top interior designers and creative professionals, Jeff has perfected a unique approach that blends artistry with strategy, helping clients bring their visions to life through high-impact photography.
Known for his editorial eye, Jeff's work has been featured in leading design publications, helping countless creatives land coveted press features and grow their brand presence. His keen understanding of how to craft images that resonate with editors, clients, and audiences alike has made him a trusted partner for design professionals aiming to elevate their public image.
This webinar is part of Jeff's ongoing mission to empower design professionals by equipping them with the tools and confidence to be both press-ready and camera-ready. He is passionate about helping creatives embrace their brand story and showcase their work in a way that attracts the right clients and opportunities.
What You’ll Learn
SEO isn’t just for websites—it’s the key to unlocking greater visibility, attracting press, and building a strong, recognizable brand presence. In this webinar, you'll discover how SEO can help you get noticed by editors, journalists, and potential clients, boosting your brand’s credibility and reach. We’ll cover the SEO basics every photographer, designer, and creative professional needs to know, from optimizing your website to improving your content strategy.
You’ll learn how to enhance your website for better visibility and client discovery, ensuring that your work ranks higher on search engines. We’ll dive into effective tips for creating SEO-friendly content that resonates with both editors and clients, positioning you as an expert in your field. Plus, we'll highlight common SEO mistakes that can limit your reach—and show you how to avoid them, so your brand can shine in search results.
Don’t miss this chance to elevate your SEO game and attract the press and clients you deserve!
Key Takeaways
How SEO can help you attract press and grow your brand presence
The SEO basics every photographer/designer/creative needs to know
How to optimize your website for better visibility and client discovery
Tips for creating SEO-friendly content that resonates with editors and clients
Avoiding common SEO mistakes that limit your visibility
Event Details
Date: September 26, 2025
Time: 12:00 PM CST
Location: Online via Riverside.fm
Cost: Free with registrationHow to Join:
On a computer: No app download required — just click the link that will be sent to you via email.
On a phone: You’ll need to download the Riverside.fm app beforehand.
