Free Webinar Replay | Hosted by Jeff Jones

Watch: How PR Plays a Role in the Creative Process of Art Direction

Ready to elevate your art direction and land press coverage? This free webinar with Jeff Jones and Caroline Ittner Pinkston will teach you how to shape your design story, pitch effectively, and grow your brand through strategic PR.

Embed Block
Add an embed URL or code. Learn more
A woman smiling and standing in a modern kitchen. She is wearing a black off-the-shoulder top and an olive green skirt, with bare feet. The kitchen has light wooden floors, white cabinets, and open shelving with dishes and kitchen items.

Featuring Caroline Ittner Pinkston

Caroline Ittner Pinkston brings over 15 years of PR experience to the table, with a background that spans award-winning agencies, major national brands, and influential lifestyle platforms. She began her career in New York City at Edelman, working on campaigns like Dove’s Campaign for Real Beauty and partnerships with The Oscars, MTV, and Wal-Mart.

In Austin, she led PR for hospitality icons like James Beard Award-winning Uchi and Uchiko, securing press in Architectural Digest, Better Homes & Gardens, and the L.A. Times.

As former Director of Partnerships for Camille Styles, Caroline managed all brand relationships and marketing, helping grow the platform’s email list by 300%. Today, she helps interior designers get their work published and their voices heard in a crowded space—through the power of smart, strategic PR.
A man with short, styled hair and a beard, wearing a green button-up jacket. He stands in front of a white backdrop with a camera positioned in the foreground, focused on him.

Hosted By Jeff Jones

Jeff Jones is an editorial interiors photographer serving interior designers and architects throughout Texas. He helps designers bring their work to life through high-impact, editorial-style photography. With years of experience shooting interiors and collaborating with creative teams, Jeff brings a strategic and intentional approach to every shoot. This webinar is part of his ongoing mission to help creatives feel confident and prepared in front of the lens.

What You’ll Learn

Getting published isn’t just about beautiful work—it’s about how you present that work. Whether you're new to PR or looking to refine your strategy, this webinar will give you the confidence and tools to connect with editors, pitch effectively, and amplify your brand through press.

Key Takeaways

  • How to identify and shape your design story for editorial use

  • What editors are really looking for—and how to give it to them

  • Pitching tips that get your work noticed (and published)

  • When and how to involve a PR expert or team

  • Mistakes designers often make in their PR efforts—and how to avoid them