As a photographer specializing in editorial interiors, I partner with interior designers and architects to create story-driven imagery that captures the essence of their work—and helps it get the attention it deserves.

Over the years, I’ve worked closely with designers to uncover the narrative behind each project—because great press starts with a great story. The most successful pitches don’t just share beautiful spaces; they frame those spaces with intention, clarity, and relevance. When your project is backed by strong visuals and a compelling narrative, it’s far more likely to stand out in an editor’s inbox.

This guide walks you through exactly how to craft a pitch that gets noticed—and gets published. You’ll learn what editors are really looking for, how to present your project in a way that feels timely and tailored, and how to avoid the common mistakes that get most emails ignored.

Whether you’re prepping for your next shoot or looking to turn completed work into press-ready features, I’m here to help you shape your story into something editors can’t resist.

I started this newsletter to go deeper than Instagram captions — into what makes a story sing, how to prepare your space for a shoot that sells, and how to build your brand with intention — one image at a time.