INTRODUCTION
Hi, I’m Jeff Jones—an editorial interior photographer based in Texas. Over the years, I’ve worked closely with interior designers and architects to create refined, story-driven images that don’t just document beautiful rooms—but communicate their design intent, aesthetic values, and brand message.This course is designed to bridge the gap between design and photography, empowering you to take ownership of your photoshoot process with clarity, confidence, and creative direction.What This Course Will Help You Do:Refine your brand's visual language through intentional art directionPrepare spaces like a pro so that every room looks polished, lived-in, and editorial-readyCollaborate effectively with photographers, stylists, and assistantsMaximize your marketing potential through SEO-aligned imagery, story-driven content, and press-friendly visualsTell a compelling visual story that connects with editors, collaborators, and ideal clients
Why Interior Photoshoots MatterProfessional photography isn’t just about filling a portfolio—it’s one of the most valuable assets in growing your business. Thoughtfully captured images tell the story of your work, attract the right clients, build credibility, and open the door to press, partnerships, and long-term brand visibility. Key Concepts & Terms (With Meanings)Editorial Photography : A photography style that tells a story or expresses a concept—often used in magazines, publications, and high-end design portfolios.Visual Narrative : The story your images tell through lighting, styling, and sequencing.Art Direction : The process of guiding the creative elements of a shoot—such as styling, props, and angles—to align with a specific aesthetic or brand identity.Publication-Worthy : Images that are styled, lit, and composed in a way that meets the standards of editorial or design media.Brand Positioning :The strategic way you visually present your work to attract your ideal audience and differentiate yourself in the industry.