How PR Plays a Role in the Creative Process of Art Direction

August 22, 2025 • 12:00 PM CST | Online Webinar

Learn how to tell your design story, land press coverage, and grow your brand through strategic public relations

A woman smiling and standing in a modern kitchen. She is wearing a black off-the-shoulder top and an olive green skirt, with bare feet. The kitchen has light wooden floors, white cabinets, and open shelving with dishes and kitchen items.

Featuring Caroline Ittner Pinkston

Caroline Ittner Pinkston brings over 15 years of PR experience to the table, with a background that spans award-winning agencies, major national brands, and influential lifestyle platforms. She began her career in New York City at Edelman, working on campaigns like Dove’s Campaign for Real Beauty and partnerships with The Oscars, MTV, and Wal-Mart.

In Austin, she led PR for hospitality icons like James Beard Award-winning Uchi and Uchiko, securing press in Architectural Digest, Better Homes & Gardens, and the L.A. Times.

As former Director of Partnerships for Camille Styles, Caroline managed all brand relationships and marketing, helping grow the platform’s email list by 300%. Today, she helps interior designers get their work published and their voices heard in a crowded space—through the power of smart, strategic PR.
A man with short, styled hair and a beard, wearing a green button-up jacket. He stands in front of a white backdrop with a camera positioned in the foreground, focused on him.

Hosted By Jeff

Jeff Jones is an editorial interiors photographer based in Texas, known for helping interior designers and creative professionals bring their visions to life through high-impact photography. His strategic, editorial approach has helped countless creatives land press features and elevate their brands. This webinar is part of Jeff’s ongoing mission to empower design professionals to be confident, press-ready, and camera-ready.

What You’ll Learn

Getting published isn’t just about beautiful work—it’s about how you present that work. Whether you're new to PR or looking to refine your strategy, this webinar will give you the confidence and tools to connect with editors, pitch effectively, and amplify your brand through press.

Key Takeaways

  • How to identify and shape your design story for editorial use

  • What editors are really looking for—and how to give it to them

  • Pitching tips that get your work noticed (and published)

  • When and how to involve a PR expert or team

  • Mistakes designers often make in their PR efforts—and how to avoid them

Event Details

  • Date: August 22, 2025
    Time: 12:00 PM CST
    Location: Online via Riverside.fm
    Cost: Free with registration

  • How to Join:

    On a computer: No app download required — just click the link that will be sent to you via email.

    On a phone: You’ll need to download the Riverside.fm app beforehand.

image of the app store logo
image of google play logo