5 Ways Interior Designers Can Use PR to Elevate Their Brand Visibility

You’ve poured your creativity into every project, but even the most beautiful portfolio can’t speak for itself. The secret to turning your work into opportunity? PR.

Strategic public relations can help you gain exposure, attract dream clients, and get featured in the publications you’ve always admired — all while building a reputation that truly reflects your design vision.

Here are 5 ways you can use PR to elevate your brand visibility:

1. Leverage Media Features to Build Credibility

Media features are one of the strongest forms of third-party validation. When a respected publication highlights your work, it signals to potential clients that you’re an expert worth paying attention to.

As Caroline Pinkston shared in our webinar, “PR isn’t required to have a successful design business — but it gives you a respected voice in the industry. It’s the long game that builds credibility.”

Start by pitching your most editorial projects — the ones with a clear story or unique hook. Professional imagery and thoughtful design details make all the difference in catching an editor’s eye.

2. Partner with Photographers Who Understand Editorial Storytelling

PR and photography are deeply intertwined. As Jeff noted during the webinar, “My goal is to help designers take creative ownership over their whole art direction process.”

When your photographer understands the editorial side — storytelling, composition, and what editors are looking for — your photos do more than document a space. They communicate your brand vision.

Caroline emphasized this too: “Professional photography and styling are the most important investments — more than PR, more than your website.”

This collaboration ensures your work looks not only beautiful but publishable.

3. Craft a Strong Brand Narrative

PR is all about storytelling — giving editors and audiences a reason to care about your work. Caroline explained, “When editors look at your project, they’re searching for a hook — a story that makes it different or unique.”

That might be a bold design choice, a homeowner’s personality, or an unexpected inspiration. Your job is to define what makes your project stand out — and then let PR amplify that story through the right channels.

When your visuals and narrative align, your brand becomes memorable — not just seen.

4. Collaborate on Thought Leadership Opportunities

Visibility goes beyond features. Thought leadership helps position you as an authority in your niche. Join design panels, contribute to podcasts, or co-host webinars that share valuable insights from your creative process.

In the session, Caroline encouraged designers to “think creatively about exposure — sometimes your voice in an article or your insight on a trend can be just as valuable as a home tour feature.”

These appearances build trust, boost brand awareness, and attract like-minded clients who appreciate your perspective.

5. Repurpose Press Features Across Platforms

Once your work is featured, don’t let it fade quietly. Share your press coverage across your website, social media, and newsletters.

As Jeff mentioned in the webinar, “Digital press is evergreen — it keeps working for you long after it’s published.”

Create a dedicated “Press” page showcasing your features. Add short captions highlighting your role, the story behind the project, and what makes it special. Every share is another touchpoint that reinforces your credibility and expertise.

You’ve perfected your design style, built a stunning portfolio, and earned a loyal client base — but visibility takes strategy.

As we explored in our webinar, PR plays a major role in the creative process of art direction. It helps bridge the gap between creativity and visibility — between the beautiful spaces you create and the audiences who deserve to see them.

When your photography, storytelling, and PR strategy work together, your brand doesn’t just get noticed — it gets remembered.

Ready to learn how PR can shape your own creative process?
Watch the replay: How PR Plays a Role in the Creative Process of Art Direction :

And get to know more about Caroline Pinkston by visiting her website: https://carolinepinkston.com/